Pandora’s direct competitor to on-demand streaming services is also in the works. Now that Pandora Plus features unlimited skips, however, its enhanced functionality and cheaper price may appeal to many users. The key factor distinguishing the new Pandora Plus from services like Spotify and Apple Music is that the former remains limited to a “virtual radio station” and doesn’t allow users to manually select and listen to specific songs on-demand. Pandora Plus will replace Pandora One when it rolls out but it’s not yet known if subscribers on the grandfathered tier will be able to keep their lower subscription price. Pandora One is currently priced at $4.99 per month, but longtime subscribers may be grandfathered into the original $3.99 price point. The company’s existing paid tier, Pandora One, is also ad-free, but limits users to 6 skips per station per hour (and 24 total skips per day) and doesn’t allow offline listening. Following reports from earlier this week, Pandora today officially announced the first step of its music streaming overhaul with “Pandora Plus.” The new package from the veteran streaming company will include ad-free music, unlimited skips, and the ability to download a limited number of stations for offline playback for $5 per month.
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